The Life Science Marketer’s Complete Guide To LinkedIn Ads

9 Hacks For Targeting Scientists In The Wild

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Written by 2 Ph.D.s and 2 expert digital marketers, the Life Science Marketer’s Complete Guide to LinkedIn Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of LinkedIn Advertising.

9 Hacks For Targeting Scientists On LinkedIn

How To Leverage Your Existing Assets
How To Target Life Science Member Skills
When To Use Life Science Member Groups
What Is The Ideal Audience Size
How To Set-Up Conversion Tracking
When To Utilize Lead Generation Forms
Why PDF Images Will Increase CTR
How Eye Contact Images Will Increase CTR
When To Use Account-based Marketing

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Meet The Authors

Eric Southwell

CHIEF MARKETING OFFICER

As the Chief Marketing Officer for Supreme Optimization, Eric manages a
team of 27 to provide a measurable ROI on over 190 different accounts across
Google Ads, LinkedIn, and Facebook. Eric is a former NASA award-winning
employee and a certified AdSkills.com course instructor. He has over 7 years
experience in managing digital advertising campaigns, and he is considered
to be one of the top B2B PPC specialists. Before joining Supreme, Eric was a
self-proclaimed world traveler visiting over 35 different countries.

Ben Duffield

DIRECTOR - PAID SOCIAL

Ben has been with Supreme over 8 years. He has more than 10 years of digital
marketing experience across SEO, web dev, email, Google Ads, and Social
Media marketing. He now manages a team of 12 account managers who run
over 80 LinkedIn, Facebook and Twitter ad accounts.

Mihaela Pupavac, Ph.D.

DIRECTOR - PAID SEARCH

Mihaela obtained her Ph.D. from McGill University, and has over 10 years of
experience in academic research in the fields of biotechnology, molecular
biology, and genetics. She has since taken her knowledge of the life sciences
and combined it with the skill set of paid advertising on Google Ads,
Microsoft (Bing) Ads, Facebook, and LinkedIn. For the past 5 years she has
directly helped over 30 life science clients grow their business through paid
advertising. She oversees a team managing $17M in yearly ad spend.

Irene Lecker

MANAGER - PAID SOCIAL

Irene has 11 years of biomedical research experience with a focus on
translational neuroscience and drug target identification. She has a B.Sc.
in Physiology & Pharmacology and a Ph.D. in Neuropharmacology from
the University of Toronto. She has 23 peer-reviewed publications, over 50
published abstracts, one US patent, and numerous scholarships and awards
for scientific excellence. Since joining Supreme, Irene has worked with over 40
life science and pharma companies to drive leads and sales utilizing LinkedIn
Ads.

What Our Clients Are Saying

“I love working with the
Supreme team.”

“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience. I love working with the Supreme team.”

Kevin Pellerin,

Media and Metrics Specialist
PROMEGA

“Supreme Transformed
Our Advertising.”

“Our partnership with Supreme has helped transform our digital advertising program across Google and LinkedIn.”

Harjit Kullar

Vice President, Marketing
MARAVAI LIFESCIENCES

“Eric and the Supreme team
are ROCKSTARS!”

“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”

Kenneth Kami

Vice President of Marketing
MDX HEALTH

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