Build a winning content marketing strategy
Life Science Content Marketing Services
The life science market is flooded with content. But not all content is viewed as trustworthy or useful. Crafting premium content differentiates your business. It creates trust, and positions you as a thought leader who qualified leads want to work with.
Goal-Driven Content Strategies
From content strategy to creation and promotion, we’ve got you covered.
Content is only as valuable as the planning behind it. The biggest mistake you can make is writing content for content’s sake.
Our team of Ph.D.-level scientific marketers know how to craft content that resonates with your target audiences and serves your business goals. Whether you want to increase brand awareness, drive traffic or conversions, we can support your life science content marketing strategy.
Recent Life Science Content Marketing Clients
MP Biomedicals
Content Marketing for SEO
When it comes to an effective life science SEO strategy, all roads lead back to valuable content.
Each page should be strategized for target keyphrases within the content and imagery. But it doesn’t end there. Your content needs to compel your audience to take action.
Addressing your audience needs and problems is the best way to capture the attention of the visitor. Great content simultaneously frames your product or service as the obvious solution.
Content Calendar and Management
Coordinate content marketing efforts across teams.
We’ll craft an editorial calendar so you can keep track of every blog, white paper, case study, application note and research review you have in the works.
Your content calendar will detail all the defined topics, audiences, customer-journey stage, keyphrases and timelines to meet your business goals.
“You’ve been an excellent team lead for our website and digital transformation project.”
HUANJIE WANG
CHAIRMAN AND CEO OF MP BIOMEDICALS
“You’ve been an excellent team lead for our website and digital transformation project.”
HUANJIE WANG
CHAIRMAN AND CEO OF MP BIOMEDICALS
Promote Your Content
Make sure your content is seen by the right audiences.
Once your content is live we use proven digital channels to promote it. We leverage your content so the right audience finds it.
We can promote your content in these areas:
- Social media platforms; Twitter, Facebook, LinkedIn
- Paid Advertising
- Link building strategy with external media outlets
Measure and Iterate
How many readers visited other pages, entered the sales funnel and ultimately converted into qualified leads?
Once content has been edited, approved and posted, our strategists analyze performance. These metrics inform future content topics and types of content to maximize the value of content marketing for your life science business.
Re-optimizing old content that may be under-performing is also an easy way to jumpstart your content marketing strategy.
