Accessibility and indexation is an extremely important factor especially for life science companies with large catalogues of products. Often times because there are so many unique genes and products referencing product families, web developers opt to place the entire product catalogue onto a database. Therefore, when a customer searches through the website, they can find all of the database products easily in one place. Executives are happy and web developers are able to charge less for this type of product catalogue. However, the major area overlooked is when it comes to search engines. Search engines may not be able to index your product database search results without specific parent category landing pages! In the past few years, Google has taken a harder stance against indexing search results because allowing site search to be indexed can result in a ton of duplicate content on your site. Many companies intentionally noindex search results, and then create parent category pages on the site for better indexing. Additionally, if you plan to run paid traffic to any of these pages, you won’t be able to run it to a dynamically generated search listing page. Instead, you will need a parent category landing page that lists the unique SKUs of your product. For example, the parent category page would be ‘gene family’ and child products could reference different SKUs, sizes, fresh/frozen and other formats of your product