MP Biomedicals
eCommerce Digital Transformation. Fast and Effective.
130% more web revenue, 30% more web traffic, 150% more transactions, 20% more order value and incredible customer feedback, within one year. We helped MP Biomedicals reinvent their entire eCommerce customer experience.
Web Services
- Digital Strategy & Discovery
- Conversion Rate Optimization
- eCommerce Development
- Branding & Positioning
- Search Engine Optimization
- Content Marketing
Meet MP Biomedicals
MP Biomedicals is a world-wide corporation with ISO-certified and FDA-approved manufacturing and distribution facilities throughout the world, headquartered in Southern California.
Recently acquired by the leading Chinese chemicals company, Valiant, MP Biomedicals has the mission to become the global leader in life science instruments and reagents.
The Story
How We Transformed MP Biomedical’s Digital Marketing Presence and Drove New Business in Record Time
The Challenge
Web performance had been consistently declining year over year which brought about urgency to make the right decisions in the most efficient way possible.
MP needed an experienced partner that could strategize on a global and regional level, get buy-in across global teams and make big, bold decisions for digital transformation.
We love a challenge, and knew that we had the experience to succeed.
The Strategy
Supreme first started with an in-depth discovery to analyze both the qualitative and the quantitative data in order to build a concise roadmap.
The output of our discovery was a clearly prioritized plan with aggressive but attainable targets.
After a presentation to the global teams to get buy-in from key stakeholders, we were able to hit the ground running.
The Results
Candidly, we couldn’t be more proud of the results. Within one year, we grew web revenue by 40% and web traffic by 30%.
This is an impressive feat on its own, but even more because we had to completely reverse the trendline from negative to positive.
We fought for what we knew would work and made big bold decisions that led to big results. Our relationship continues with MP, stronger than ever.
"Supreme has been an excellent team for our website and digital transformation project."
Huanjie Wang
Chairman And CEO Of MP Biomedicals
"Supreme has been an excellent team for our website and digital transformation project."
Huanjie Wang
Chairman And CEO Of MP Biomedicals
Homepage
The homepage is the face of the organization so we wanted to make sure that not only was it sleek, but also impactful.
Through customer interviews and stakeholder workshops, we came up with the slogan "Dependability Delivered" as part of our greater positioning statement.
Mobile Optimization
Each template had specific mobile designs including the navigation. In the life science industry, as many of 40% of visitors interact with the website through a mobile device or tablet.
As this trend continues, we wanted to make sure that the website performed both now and in the future.
Category Page
The category pages are an important entry point from Google search as well as customer navigation path.
We wanted to ensure that each category page had SEO keyword research combined with resourceful content that aligned with the customer's journey. Our PhD-level copywriters created targeted content to inform and cross-sell MP Biomedicals top products.
Search Results
The search results listing page was optimized according to best eCommerce practices. However, search results start first with quality product data.
This meant that we had to go through all of MP's web database and create helpful filters, upload imagery, write concise short-descriptions and much more.
Implementation of Algolia
MP is built on Magento, and although Magento is a dedicated eCommerce platform, the native elastic search functionality couldn't compare to Algolia.
Algolia is the world's most powerful search integration that combines artificial intelligence and machine learning to return the most relevant search results within a fraction of a second.
Product Page
The product detail pages were completely rebuilt according to eCommerce best practices. This meant that we led with key features and benefits, and ensured that customers had the ability to easily find the packaging sizes that they needed.
In addition, we integrated automated citations to further validate product quality and increase conversion rate.
MP Biomedicals Branding
Brand Guidelines
MP Biomedicals needed an updated brand identity that reimagined their core colors, typography, conference booths, packaging, presentations and website design.
We helped to unify the brand materials across the entire global organization.
- Brand story
- Standard color graphics of the logo
- Interpretation of the logo
- Exclusion zone
- Ink graphic and monochrome inverted
- Logo minimum application standard
- Our Core Promise
- Logo with wordmark
- Logo inappropriate uses
- Rules of logo in pictures
- Standard color specification
- Complementary colors specification
- Brand sensitivity
- Color ratio
- Color matching chart
- Typography
- Interpretation of the auxiliary graphics
- Basic form of auxiliary graphics in rows
Application Design System
- Business Card
- Envelope
- Letter Paper
- Exclusion zone
- Website Advertisement
- Email Signature
- Hand Bag
- Name Tag
- Name Tag With Photo
- Flag
- Guest Pass
- Conference Certificate
- Table Card
- Skyscraper Advertisement
- Umbrella
