Integral Molecular Case Study
How we clearly communicated complex topics and built a website optimized for traffic and conversions.
Web Services
- Web Development
- Web Design
- Search Engine Optimization
- Conversion Optimization
Meet Integral Molecular
Integral Molecular provides innovative solutions for antibody discovery against challenging membrane protein targets.
In the therapeutics space, multi-spanning membrane proteins are the target of half of all small molecular drugs, yet only two therapeutic monoclonal antibodies exist. When your unique products and services help numerous pharmaceutical companies isolate MAbs against complex membrane proteins to develop better drugs, you need a way to effectively communicate complex ideas.
We partnered with Integral Molecular to build an intelligently designed website that was also compelling for their target audience. By combining UX and SEO strategy, we were able to build a website optimized for both traffic and conversions.
The Story
How we helped Integral Molecular drive traffic and conversions
The Challenge
Over the years, Integral Molecular has emerged as the leader in developing therapeutic MAbs against complex membrane proteins. Over time, Integral Molecular had outgrown their web presence when it came to designing and representing their offerings. In addition, even though Integral Molecular is a leader in services like epitope mapping, Google was ranking other new companies above them in organic searches. They needed an intelligent new design combined with a great SEO strategy to take back their rankings.
The Strategy
We started by interviewing key stakeholders and analyzing customer surveys in order to gain an in-depth understanding of what their customers’ problems were, how Integral Molecular solved them, what made them unique, and what proof elements they had.
At the same time, we analyzed competitor rankings and keyphrases to understand what opportunities Integral Molecular had to rank for important revenue-driving keyphrases. We determined there to be numerous opportunities for targeting top keywords like “epitope mapping.” We knew that if we built out search engine optimized webpages for those keyphrases, we’d likely be able to rank at the top of Google.
The Results
Today, Integral Molecular has an all-new intelligently designed and mobile responsive website that highlights exactly what they do, why it is important and how they are different, with numerous proof pieces to back it all up.
Improved user experience is important. But, in addition, Integral Molecular now ranks at the top of Google for their primary keyphrases, such as “epitope mapping services.” As a result, their business growth is no longer limited by their website. Instead, the website is now a great tool to support their future growth.
Comprehensive Life Science SEO
Drive more quality traffic by utilizing our 82-step process.
Our clients see an average 243% improvement in organic traffic after utilizing our SEO services. We’re confident that when it comes to life science SEO, no one does it better than we do. In our continually improving and adapting process, we cover everything, including:
- Initial Setups and Audit
- Keyword Research
- Competitive Content Audit
- On-Page Content Optimization
- Link Building & Link Health
- Accessibility & Indexation
- Site Architecture and Internal Linking
- Technical Issues
- Mobile Usability
- International SEO
We’ll work closely with you and your team to make sure that we get your website in front of the audiences who are specifically looking for what you offer.
“Working with Supreme has been a terrific experience!”
"They really took the time to understand our needs and develop a thoughtful website strategy that reflects our unique offerings. We love our new website and learned a ton from Supreme during the process."
SOMA BANIK
Marketing Communications Leader, INTEGRAL MOLECULAR
“Working with Supreme has been a terrific experience!”
"They really took the time to understand our needs and develop a thoughtful website strategy that reflects our unique offerings. We love our new website and learned a ton from Supreme during the process."
SOMA BANIK
Marketing Communications Leader, INTEGRAL MOLECULAR
Rapid Wireframing for the Best User Experience
Optimize your website for conversions
We follow the principles of the top copywriters in the world in order to craft beautiful landing pages built to convert traffic. By using our Supreme Conversion Optimization Formula, we’re able to anticipate exactly what’s preventing your users from taking the next step to contact you. We’re able to address those concerns.
After wireframing, we turn those designs into beautifully styled images so you can see how your website will look early on in the process.
