Advanced Cell Diagnostics
How we used digital marketing to establish the company as a leader in RNA in situ hybridization.
Web Services
- Search Engine Optimization
- Conversion Optimization
- Content Marketing
- Google AdWords Management
- LinkedIn Advertising
- Facebook Advertising
- Design
Meet Advanced Cell Diagnostics
Back when we began working with Advanced Cell Diagnostics (ACD) five years ago, they were just a small startup in the Bay Area. They developed this revolutionary RNA in situ hybridization method for the detection and targeting of RNA within intact cells, and they needed to share it with the world.
We partnered with ACD in 2012 to help people find them using organic searches with both keyphrases and image searches. Shortly after we began optimizing their website, ACD began to rank on the top page of Google for the majority of their revenue-driving keywords, including RNA in situ hybridization, RNA ISH, and more.
Today, we manage all of ACD’s digital campaigns, including SEO, Google AdWords, Facebook advertising and LinkedIn. ACD has established themselves as a leader in RNA in situ hybridization by ranking at the top of Google for virtually all of their relevant keywords.
The Story
How we helped ACD become a leader in digital marketing
The Challenge
As a small startup in the Bay Area, ACD still didn’t have the expertise or bandwidth to launch numerous digital campaigns to propel them into the spotlight on Google and other networks. Their technology was revolutionary, but they needed a strong digital presence to help push adoption.
The Strategy
The first place we started was with SEO — a quick win if we could get some of the revenue-driving keywords, such as RNA ISH, to rank on the first page of Google. ACD also had many beautiful images that illustrated their technology, and we wanted to make these available through a Google image search. We wanted people to see the amazing things that ACD could do.
The Results
Today, ACD has established itself as the leader in RNA in situ hybridization by dominating the search engine rankings for both keyphrases and image search. Now, we’ve moved on to other networks as well, such as LinkedIn and Facebook, to drive more traffic and leads from digital advertising.
Comprehensive Life Science SEO
Drive more quality traffic by utilizing our 82-step process.
Our clients see an average 243% improvement in organic traffic after utilizing our SEO services. We’re confident that when it comes to life science SEO, no one does it better than we do. In our continually improving and adapting process, we cover everything, including:
- Initial Setups and Audit
- Keyword Research
- Competitive Content Audit
- On-Page Content Optimization
- Link Building & Link Health
- Accessibility & Indexation
- Site Architecture and Internal Linking
- Technical Issues
- Mobile Usability
- International SEO
We’ll work closely with you and your team to make sure that we get your website in front of the audiences who are specifically looking for what you offer.
“We cannot be more impressed at the stunning results.”
"I was super impressed at the results that we were able to immediately measure when we implemented SEO work on our existing website. They took our organic visits from 30% of total traffic to 55% in about 2 months’ time.
We have continued to use Supreme’s services as our business grew—we moved from just doing SEO to SEM. All in all, Supreme Optimization and our business relationship with them have been carefully measured. We cannot be more impressed at the stunning results."
QUYNH DOAN MBA
Director of Market Development of ADVANCED CELL DIAGNOSTICS, a BIO-TECHNE COMPANY
“We cannot be more impressed at the stunning results.”
"I was super impressed at the results that we were able to immediately measure when we implemented SEO work on our existing website. They took our organic visits from 30% of total traffic to 55% in about 2 months’ time.
We have continued to use Supreme’s services as our business grew—we moved from just doing SEO to SEM. All in all, Supreme Optimization and our business relationship with them have been carefully measured. We cannot be more impressed at the stunning results."
QUYNH DOAN MBA
Director of Market Development of ADVANCED CELL DIAGNOSTICS, a BIO-TECHNE COMPANY
Paid Digital Advertising
Capture more leads on Google AdWords, LinkedIn, and Facebook
We lead and manage all digital advertising for Advanced Cell Diagnostics on three of the major networks. With three Advanced Certified Google AdWords Specialists in-house, we’re able to continually provide a stream of fresh ideas to test and implement, so ACD can stay ahead of the competition by remaining agile with professionally managed campaigns that are measured by clear conversion goals.
