The Life Science Marketer’s Complete Guide To Google Ads
10 Hacks For Targeting Scientists Through Google Search
See What’s Inside
Written by 2 Ph.D.s and 1 expert digital marketer, the Life Science Marketer’s Complete Guide to Google Ads will walk you through step-by-step how to reach the right scientists and acquire leads using the power of Google PPC Advertising.
10 Hacks For Targeting Scientists Through Google Search
- How To Pre-Qualify Your Paid Traffic
- How To Select Your Target Locations
- How To Block Bad Searches
- How To Use Competitor Keywords
- How To Increase Quality Score
- How To Maximize Your Visibility
- What Days Should You Run Ads
- How To Target Decision Makers
- How Retargeting Can Maximize ROI
- When To Use Bing Ads
Meet The Authors
Eric Southwell
CHIEF MARKETING OFFICER
As the Chief Marketing Officer for Supreme Optimization, Eric manages a team of 27 to provide a measurable ROI on over 190 different accounts across Google Ads, LinkedIn, and Facebook.
Eric is a former NASA award-winning employee and a certified AdSkills.com course instructor. He has over 7 years experience in managing digital advertising campaigns, and he is considered to be one of the top B2B PPC specialists.
Before joining Supreme, Eric was a self-proclaimed world traveler visiting over 35 different countries.
Mihaela Pupavac, Ph.D.
DIRECTOR - PAID SEARCH
Mihaela obtained her Ph.D. from McGill University, and has over 10 years of experience in academic research in the fields of biotechnology, molecular biology, and genetics.
She has since taken her knowledge of the life sciences and combined it with the skill set of paid advertising on Google Ads, Microsoft (Bing) Ads, Facebook, and LinkedIn.
For the past 5 years she has directly helped over 30 clients in the life science industry grow their business through paid advertising. She currently oversees a team managing $17M in yearly ad spend.
Michelle Goody, Ph.D.
MANAGER - PAID SEARCH
Michelle received her Ph.D. in Biomedical Sciences from the University of Maine in 2012. She completed two postdocs: one studying the innate immune response to Influenza A virus in zebrafish and the other studying muscular dystrophy in zebrafish genetic models of the disease.
She has co-authored 17 peer-reviewed, scientific publications. Michelle taught Histology and Developmental Biology to undergraduates at the University of Maine.
She lives in Old Town, Maine with her husband, two young kids, and step son. She manages 26 Google Ads accounts and over $1M in annual ad spend.
What Our Clients Are Saying
“I love working with the
Supreme team.”
“Having Ph.D. level scientists help us develop strategies, create content and monitor performance of our campaigns has been a wonderful experience. I love working with the Supreme team.”
Kevin Pellerin,
Media and Metrics Specialist
PROMEGA
“Supreme Transformed
Our Advertising.”
“Our partnership with Supreme has helped transform our digital advertising program across Google and LinkedIn.”
Harjit Kullar
Vice President, Marketing
MARAVAI LIFESCIENCES
“Eric and the Supreme team
are ROCKSTARS!”
“Eric and the Supreme team are ROCKSTARS! Supreme is our go-to agency for all of our paid advertising needs.”
Kenneth Kami
Vice President of Marketing
MDX HEALTH
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